Working in Social Media, we spend a lot of our days liaising with influencers to try and secure some features for our clients. And when it works, and we do manage to create an amazing activation or get some incredible coverage, you may see us celebrating our influencer marketing strategy like this:
This is because, at ASV, we know and have seen first-hand the power that influencers have over consumers, the power to, well… influence! But what are the main benefits that your brand could reap, should you sow the seeds of influencer marketing?
- Building Brand Trust.
Firstly, Influencers have already built trust with their followers. They have a ready-made list of people, a community, that respect their opinions and are waiting to hear their recommendations. By working with the influencer, you get to benefit from this, too.
- Increasing Brand Awareness.
Secondly, Influencer marketing can greatly expand your reach and positioning online, introducing your brand to a whole new audience.
- Put Your Product/Service in Front of Your Target Audience.
If you’re choosing the correct influencer to work with, they’ll be in touch with the right people you want to put your brand in front of. This is why it’s KEY to carefully select who you’re working with, rather than just opting for anyone.
- Content Creation & Influencer Marketing.
It can be so hard to think of content ideas, not just for social media but across all channels. Working with influencers is a great way to fill any gaps and introduce interesting, authentic and engaging content for your customers.
- Value for Money.
Yes, working with influencers can be expensive, but compared to costly, traditional advertising, it can actually be cheaper and generate a better ROI and have FAR more benefits (especially if you’re looking to work with micro-influencers).
