We’ve been asked on several occasions how to pitch to the media, influencers and even retailers, and the truth is: it’s easier than you might think. All you have to do is write an attention-grabbing email that packs a punch. So this week, we are sharing the five tips that will help you write an attention-grabbing email that will make your brand stand out:
- Write an Attention-grabbing Email Subject Line
Firstly, I know what you are going to say here. That you are busy. That you don’t have time. That there are more important things to do… And of course, maybe that’s true. At least to an extent. However, it’s here where you need to remember that coming up with a compelling subject line can really make someone open your email. One you have spent some time writing.
- Personalise your email
Always, always, always tailor your emails. Nobody wants to receive something that feels like a template. This is your chance to start making genuine connections, so take the time to personalise your emails. For example, are you emailing an influencer? Tell them how much you love their style and why. A retailer? Explain why your brand would be a great addition to their current offering. Or is it an editor? Then go ahead and let them know how much you enjoyed reading their last article.
- Use an appropriate tone
I’m all about injecting some personality into emails. However, I also know that not everyone will be pleased to see my emails with exclamation marks, a few emojis here and there or memes (I’ll never understand that). This is why I make sure to check the voice and tone they use on Social Media and within their writing – especially when I’ve never spoken with that person before. Because at the end of the day, how you say it is as important as what you say.
- Keep it short and sweet
Yep. You read that right. We are not at uni, so nobody wants to read an essay. People now barely spend a couple of seconds scanning their emails, which is why it’s so important that you make sure what you are saying is relevant, interesting and exciting. This is your time to rave about your business, but keep it snappy!
- End with a clear call to action
Lastly, what is it that you want from this? What are you expecting to get in return? Is it getting your brand featured in the press? Or meeting a buyer to potentially discuss selling your brand there? Whatever that is, make it clear.
