Alexandra Hakim is a British-Lebanese jewellery maker, known for her innovative craftsmanship, thought-provoking designs and genuine dedication to sustainability.
The Objective
Alexandra Hakim turned to ASV with the challenge of being an unknown emerging label with no brand awareness, reputation or recognition outside Lebanon.
The Result
As a result of promoting the brand to the international press, Alexandra Hakim has been featured in numerous high-end outlets who have named the label 'The Brand to Have on Your Radar'. PR wins in the form of coverage in ELLE US, InStyle Spain, Vogue Italia and Madame Figaro, among others are credited with the increase of consumer and retailer demand and the growth of the brand's credibility.
9
Featured in leading magazines across 9 countries.
Buzz Boost
Increased brand awareness with top-tier media placements.
120+
Over 120 pieces of press coverage in the first year alone.
