German born womenswear designer Paula Knorr lives and works in London launched her eponymous label after graduating from the Royal College of Art in 2015 and winning the ITS Fashion Award in Trieste in the same year.
The Objective
Paula Knorr came to us looking for a different marketing agency. She sought a team who understood her mission and cared deeply about her vision. She wanted to work with an agency who would champion her work with purpose, amplifying her message. Our goal was to support Paula by developing a tailored strategy that not only aligned with her brand values but actively helped her take her mission to the next level. As part of our work together, we organised her London Fashion Week show, creating an impactful platform for her designs and connecting her with a broader, engaged audience.
The Result
Working with us, Paula Knorr’s brand visibility skyrocketed. We secured her place on the global stage with a fun and sparkly London Fashion Week show, which put her designs in front of industry leaders and new audiences alike. Media coverage spanned major fashion publications, bringing Paula’s vision and craft to an international platform. This exposure not only drove web traffic and sales but helped reenforce Paula Knorr as a name to know in independent, sustainable fashion.
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Clippings about her London Fashion Week show
Global Visibility
We put Paula Knorr on the map (literally)
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Countries with publications featuring her event
