Nano Influencer? Micro, Macro, Mega? Which is Which?

With the influencer market set to hit $21.1 billion in 2023, it’s more important than ever that you’re staying up to date with the ever-evolving world of influencer marketing.  And picking the right partner is absolutely crucial to success. So, before you start on your first campaign, you’ll need to know your terms! What’s the […]

5 ways to make the most out of Instagram Reels

Implementing Instagram reels into your social media strategy is one of the most important things you can do as a brand to increase your reach on social media. Here are a few of our favourite stats to prove why: 2.35 billion people interact with reels every month The highest Instagram Reels engagement rates are obtained […]

5 Reasons to add Influencer Marketing into your Marketing Mix

Working in Social Media, we spend a lot of our days liaising with influencers to try and secure some features for our clients. And when it works, and we do manage to create an amazing activation or get some incredible coverage, you may see us celebrating our influencer marketing strategy like this: This is because, […]

Meet Layla Sargent, Founder of The Seam

At ASV, we’re making it our mission to share as much information with our incredible ASV Collective as we possibly can. BUT we can’t do this alone, so we’ve roped in some amazing female entrepreneurs to help us out, offer advice, and provide some inspiration to all of us. So we reached out to Layla Sargent, founder […]

3 Tips when Shooting Social Media Content

With the world of social media being so fast-paced, it can feel like you’re constantly chasing your tail, trying to keep up with creating high-quality, engaging content to keep your followers entertained. But, shooting social media content isn’t as intimidating as you may think. So, with our work with our social media clients, we’ve figured […]