Implementing Instagram reels into your social media strategy is one of the most important things you can do as a brand to increase your reach on social media. Here are a few of our favourite stats to prove why:
- 2.35 billion people interact with reels every month
- The highest Instagram Reels engagement rates are obtained by Instagram accounts with fewer than 5,000 followers, reaching up to 3.79% on average. To put this into perspective, the average engagement rate per post for fashion brands is 0.25%
- 91% of Instagram users watch videos on the platform. Every. Single. Week.
The growing popularity of video formats such as Instagram reels and TikTok doesn’t show any signs of slowing, so you’re probably going to want to start implementing this before it’s too late!
Hopefully, you’ve already started to include a few reels in your content strategy, but if not, not to worry, as we’re here to provide you with a few tips on how you can make the most out of this video format.
1. Creative Content
Creative, unique, interesting and, most importantly, authentic content is key for standing out on the Instagram algorithm. With so many users and so many brands using the platform, you’re going to have to stand out.
2. Edit In The App
The algorithm favours those brands that edit their reels in the Instagram app. This includes adding text and sounds from the Instagram Library and clipping your videos. It’s also great to add closed captions to your videos.
3. Trends, Trends, Trends
If you’re a fan of watching reels, you’ll notice that there are new trends emerging all the time. Whether that be a sound, a template, or a content idea, jumping on these quickly and adding them into your strategy is one of the easiest ways to stay relevant. But remember, copying an idea won’t work, it’s important to add your unique take on the trend to make it personal to you and your brand
4. Consistency is key
There are so many users on the app, there WILL be someone that absolutely loves and relates to your content. Keep posting, keep thinking of new ideas, and know that through trial and error, you’ll eventually nail your formula.
5. Add Hashtags To Your Instagram Reels
Lastly, It’s recommended to include 3-5 really relevant, targeted hashtags, as this helps the Instagram algorithm “understand” your content and serve it to relevant audiences.
Remember, results won’t happen overnight, but with consistency and a bit of strategy and planning, you can use reels to your advantage.