Meet the designer
Alexandra Hakim is the British-Lebanese jewellery maker, known for her innovative craftsmanship, thought-provoking designs and genuine dedication to sustainability, whose sustainable pieces have gained a cult international following.
Alexandra Hakim’s collections give a new lease of life to found materials and objects which would otherwise go to waste. Inspirations as varied as tomato stems from Beirut’s bustling markets and spent matchsticks found at home are repurposed into striking, contemporary pieces of jewellery. Spearheading sustainability long before it became a trend, each of Alexandra Hakim’s pieces is meticulously made by hand, completely unique and naturally zero-waste.
Responsibilities
Alexandra Hakim turned to us with the challenge of being an emerging sustainable label with no brand awareness, reputation, or recognition outside of Lebanon.
The result
As a result of promoting the brand to the international press, Alexandra Hakim has been featured in numerous high-end outlets. PR wins in the form of coverage in ELLE US, InStyle Spain, Vogue Italia, and Madame Figaro, among others are credited with the increase of consumer and retailer demand and the growth of the brand’s credibility worldwide.
“I have ASV to thank for supporting me and my brand over the past couple of years. They have been working day and night to ensure the exposure I need to grow my business. I am so grateful for all the help so far. Thank you for believing in me!”
Alexandra Hakim – Founder and Creative Director
