Looking for ways to boost your PR without breaking the bank? We’ve got you covered! This week we are sharing our favourite free PR tools, the ones we use daily, and that can help you get the coverage you need without spending a dime. Yes, you read that right. Because they are FREE.
One of the most powerful search engines out there, Google can help you find everything you need to know about your industry and competitors. Set up Google Alerts to stay updated on the latest news and trends in your industry. You can also track your brand mentions to see what people are saying about your business.
2. HARO (Help a Reporter Out)
Want to get your business featured in major publications? HARO connects you with journalists who are actively seeking sources for their stories. Sign up for their daily emails and pitch your ideas to reporters who are looking for expert opinions in your niche.
And, of course, Twitter is a goldmine for finding media opportunities. Follow relevant journalists and keep an eye out for the #journorequest and #prrequest tags, where reporters share what they’re looking for in a source. Pitch your business to them, and you might just get featured in their next article.
So there you have it, the three free PR tools that we use on a daily basis to help us get our clients noticed. Give them a try, and let us know how they work for you!