Social Media | ASV

Nano Influencer? Micro, Macro, Mega? Which is Which?

Alice Martin — Tue, 22 Aug 2023 08:00:00 +0000

With the influencer market set to hit $21.1 billion in 2023, it’s more important than ever that you’re staying up to date with the ever-evolving world of influencer marketing.

And picking the right partner is absolutely crucial to success. So, before you start on your first campaign, you’ll need to know your terms!

What's the difference between a macro, micro or nano influencer?

Nano influencer: someone with a following under 10,000.
Micro influencer: someone with a following from 10,000 to 200,000 followers.
Macro influencer: someone with a following from 200,000 to 1,000,000.
Mega influencer: someone with a following over 1,000,000.

Should you choose a nano influencer or a mega one?

But which category should you be focusing on?

If you’re a newer business with a fairly small social media presence, you’ll probably want to start in the nano influencer or micro zone. Remember, a partnership has to be beneficial to both parties. So, mega influencers might not see the benefit from working for free or working for a brand that won’t gain them following.

Nano influencers will also be cheaper. As a small business it’s likely you don’t have the biggest budget in the world. You’ll only have to google “how much does Kylie Jenner charge per post” to see the HUGE fees that some of the really popular influencers are demanding.

BUT, just because a nano or micro-influencer doesn’t have as much of a following, this definitely doesn’t mean they’re not as beneficial. Smaller influencers tend to be really in-tune with their audience. This means their content is often far more relevant and targeted. Which naturally results in a higher engagement rate. If you have a small following but massive interaction, your engagement rate will be higher, and with nano influencers (the good ones, anyway), this is normally the case.

(Top tip: you can look up influencers’ engagement rates on websites like HypeAuditor.)

Ready for the big time?

If you do have a budget and are after as much brand exposure as you can get in a short period of time, you’ll want to be looking at mega-influencers. Just remember, exposure is only beneficial if it’s to the right people…

We hope our blog post has helped you consider some of the options available for influencer marketing. We hope you understand the way the world of influencing works slightly better now. For more tips, be sure to follow us on Instagram. Alternatively, subscribe to our newsletter.

Speak soon,

Your ASV family xx

The post Nano Influencer? Micro, Macro, Mega? Which is Which? first appeared on ASV.

How Pinterest is the underdog of Social Media

Aga Segurana — Tue, 18 Jul 2023 08:00:00 +0000

When it comes to social media, the usual suspects almost always come to mind. Facebook, Instagram, Twitter & TikTok. But one platform that often gets overlooked is Pinterest. With over 400 million monthly active users, Pinterest is the true underdog of social media platforms.

To understand Pinterest the most important thing to note is that it has a unique purpose when compared to other platforms. So why is that? Well rather than being a platform for social interaction and networking, Pinterest functions more as a visual search engine. Users go to Pinterest to search for ideas, inspiration, and solutions to their problems.

Whether it’s planning an outfit, decorating a home, or finding recipes, Pinterest has become the go-to platform for people looking for inspiration. Essentially, Pinterest allows users to discover and save content that speaks to their interests and needs.

So, the big question is: why should I use Pinterest as part of my social media strategy?

1. Pinterest is great for product discovery and purchase decisions

According to a survey by Cowen and Company, Pinterest is the second-highest platform for product discovery and is the top platform for influencing purchase decisions. This means that Pinterest users are more likely to make a purchase based on what they see on the platform.

2. Pinterest rewards high-quality, relevant, and engaging content

Pinterest is a platform that prioritises organic growth. Unlike other social media platforms that heavily rely on algorithms and paid advertising (looking at you, Instagram). Pinterest rewards content that is high-quality, relevant, and engaging. This means that brands can grow their audience and reach without spending large amounts of money on ads. They can do this by creating content that resonates with Pinterest users instead.

3. Longevity of content

Unlike other social media platforms where content can quickly become buried in a feed, Pinterest content has a longer lifespan. Pins can continue to be discovered and saved over time. This means that brands can continue to get exposure and engagement from their content long after it’s been posted. We’ve seen this with our clients, that despite having a more relaxed posting schedule, the brand still manages to see fantastic results due to its content constantly being re-exposed to new audiences.

It’s clear, with its growing user base and increasing relevance for businesses, it’s time for brands to recognise Pinterest as a valuable platform for social media marketing.

So, what are some next steps that brands can take to use Pinterest to their advantage? Here are a few tips:

Tip 1) Set up a business account

Firstly, If you haven’t already, set up a business account on Pinterest. This will give you access to features like analytics, promoted pins, and rich pins. What are rich pins I hear you ask? Rich Pins are a type of organic Pin that automatically syncs information from your website to your Pins. This means if something changes on the original website, the rich Pin is updated to reflect that change. Amazing, I know.

Tip 2) Utilise high-quality visuals

Secondly, since Pinterest is a visual search engine, it’s essential to use high-quality, visually appealing content. This means using high-resolution images, having clear typography, and a consistent aesthetic.

Tip 3) Use keywords

Of course, to improve your content’s discoverability on Pinterest, use relevant keywords in your descriptions and titles. This will make it easier for users to find your content when searching for related topics.

Tip 4) Focus on creating valuable, informative content

To build trust with your audience and establish your brand as an authority in your industry, focus on creating valuable, informative content. It should solves your audience’s problems and provides them with inspiration and ideas.

Tip 5) Use analytics to track your results

Finally, use Pinterest analytics to track your performance and see which pins and boards are getting the most engagement. By using this information, you’ll be able to optimise both your content and strategy over time.

We hope our blog post inspires the beginning of your Pinterest journey and happy pinning! For more tips, be sure to check out the blog, follow us on Instagram and subscribe to our newsletter.

Speak soon,

Your ASV family xx

The post How Pinterest is the underdog of Social Media first appeared on ASV.

5 ways to make the most out of Instagram Reels

Alice Martin — Tue, 04 Jul 2023 08:00:00 +0000

Implementing Instagram reels into your social media strategy is one of the most important things you can do as a brand to increase your reach on social media. Here are a few of our favourite stats to prove why:

2.35 billion people interact with reels every month
The highest Instagram Reels engagement rates are obtained by Instagram accounts with fewer than 5,000 followers, reaching up to 3.79% on average. To put this into perspective, the average engagement rate per post for fashion brands is 0.25%
91% of Instagram users watch videos on the platform. Every. Single. Week.

The growing popularity of video formats such as Instagram reels and TikTok doesn’t show any signs of slowing, so you’re probably going to want to start implementing this before it’s too late!

Hopefully, you’ve already started to include a few reels in your content strategy, but if not, not to worry, as we’re here to provide you with a few tips on how you can make the most out of this video format.

1. Creative Content

Creative, unique, interesting and, most importantly, authentic content is key for standing out on the Instagram algorithm. With so many users and so many brands using the platform, you’re going to have to stand out.

2. Edit In The App

The algorithm favours those brands that edit their reels in the Instagram app. This includes adding text and sounds from the Instagram Library and clipping your videos. It’s also great to add closed captions to your videos.

3. Trends, Trends, Trends

If you’re a fan of watching reels, you’ll notice that there are new trends emerging all the time. Whether that be a sound, a template, or a content idea, jumping on these quickly and adding them into your strategy is one of the easiest ways to stay relevant. But remember, copying an idea won’t work, it’s important to add your unique take on the trend to make it personal to you and your brand

4. Consistency is key

There are so many users on the app, there WILL be someone that absolutely loves and relates to your content. Keep posting, keep thinking of new ideas, and know that through trial and error, you’ll eventually nail your formula.

5. Add Hashtags To Your Instagram Reels

Lastly, It’s recommended to include 3-5 really relevant, targeted hashtags, as this helps the Instagram algorithm “understand” your content and serve it to relevant audiences.

Remember, results won’t happen overnight, but with consistency and a bit of strategy and planning, you can use reels to your advantage.

We hope our blog post helps you on your journey to viral video stardom! Get our full Instagram Guide to conquer the platform today.

For more tips, be sure to follow us on Instagram and subscribe to our newsletter.

Speak soon,

Your ASV family xx

The post 5 ways to make the most out of Instagram Reels first appeared on ASV.

5 Reasons to add Influencer Marketing into your Marketing Mix

Alice Martin — Tue, 06 Jun 2023 08:00:06 +0000

Working in Social Media, we spend a lot of our days liaising with influencers to try and secure some features for our clients. And when it works, and we do manage to create an amazing activation or get some incredible coverage, you may see us celebrating our influencer marketing strategy like this:

This is because, at ASV, we know and have seen first-hand the power that influencers have over consumers, the power to, well… influence! But what are the main benefits that your brand could reap, should you sow the seeds of influencer marketing?

1. Building Brand Trust

Firstly, Influencers have already built trust with their followers. They have a ready-made list of people, a community, that respect their opinions and are waiting to hear their recommendations. By working with the influencer, you get to benefit from this, too.

2. Increasing Brand Awareness

Secondly, Influencer marketing can greatly expand your reach and positioning online, introducing your brand to a whole new audience.

3. Put Your Product/Service in Front of Your Target Audience

If you’re choosing the correct influencer to work with, they’ll be in touch with the right people you want to put your brand in front of. This is why it’s KEY to carefully select who you’re working with, rather than just opting for anyone.

4. Content Creation & Influencer Marketing

It can be so hard to think of content ideas, not just for social media but across all channels. Working with influencers is a great way to fill any gaps and introduce interesting, authentic and engaging content for your customers.

5. Value for Money

Yes, working with influencers can be expensive, but compared to costly, traditional advertising, it can actually be cheaper and generate a better ROI and have FAR more benefits (especially if you’re looking to work with micro-influencers).

We hope you found our blog post helpful but if you want more information about how you can build influencer marketing into your marketing mix, including a step-by-step guide on how to create an influencer campaign – click here to download our influencer marketing guide.

For more tips and resources, be sure to follow us on Instagram and subscribe to our newsletter. You can also learn more about our social services here.

Speak soon,

Your ASV family xx

The post 5 Reasons to add Influencer Marketing into your Marketing Mix first appeared on ASV.

7 things I’ve learnt as a Social Media Intern

Zeynab Hassanali — Tue, 23 May 2023 10:22:39 +0000

As a Social Media Intern at ASV, I’ve had the fantastic opportunity to learn about all things social! It’s common to think that as a social media intern, all you’ll be doing is creating posts and publishing them on various platforms.

However, it is so much more than that. During my time as an intern, I have learned about analytics, monitoring, and other crucial components that are needed to build a successful social media campaign.

1) Planning is Crucial

Before starting any social media campaign, it’s crucial to have a clear plan in place. Creating a comprehensive social media strategy that outlines goals, target audience, messaging, and metrics for success is integral. This helps ensure that all content and campaigns align with the brand’s and client’s overall objectives.

2) Social Media is a Powerful Storytelling Tool

Social media provides a platform for brands and businesses to share their stories uniquely and engagingly. However, compelling storytelling is vital in building a solid narrative and connecting with followers. During my internship, I have learnt just how important it is to craft compelling stories that resonate with the target audience and drive engagement, whether that’s through visual content or written copy.

3) Authenticity if Key

In the current social media landscape, authenticity is valued more than anything by audiences. Brands that are transparent and genuine in their messaging and content are more likely to connect with followers and build a loyal community.

4) Consistency is always valuable

Posting consistently is essential for maintaining engagement with your audience. During my internship, I have learnt all about the importance of creating a content calendar. A posting schedule is essential to ensure we post consistently on all social media channels. Posting consistently helps keep your audience engaged and signals to the algorithm that your account is active and relevant.

5) Quality over Quantity

It’s better to post high-quality content less frequently than to post low-quality content more often. Quality content is more likely to engage your audience and drive conversions.

6) Data Analysis is Essential for Optimisation

Analysing data is crucial for measuring the success of social media campaigns. Plus, it helps make informed decisions about future strategies. During my internship, I learned how to track and analyse metrics. These included engagement rates, reach, and conversions, to name but a few. This information was used to identify trends, optimise content, and adjust the overall strategy as needed to ensure maximum effectiveness.

Download our social media report to track your socials easily.

7) Social Media is Constantly Evolving

The social media landscape is constantly changing. Staying up to date with the latest trends and features is essential. Remaining informed about the latest developments in social media allows brands to stay relevant. It allows them to engage with audiences in new and innovative ways.

If there’s something I’ve learned is that social media is a powerful tool for building brand awareness. Not to mention connecting with audiences and driving engagement. You need to create a comprehensive strategy, craft compelling content, and analyse data to optimise campaigns. This guarantees brands can establish a strong presence on social media and create a loyal following.

We hope you found our blog post helpful, plus, if you’d like to learn more we have even more social media tips on the blog. For more tips, be sure to follow us on Instagram and subscribe to our newsletter.

Speak soon,

Your ASV family xx

The post 7 things I’ve learnt as a Social Media Intern first appeared on ASV.

3 Tips when Shooting Social Media Content

Alice Martin — Tue, 18 Apr 2023 08:00:27 +0000

With the world of social media being so fast-paced, it can feel like you’re constantly chasing your tail, trying to keep up with creating high-quality, engaging content to keep your followers entertained. But, shooting social media content isn’t as intimidating as you may think.

So, with our work with our social media clients, we’ve figured out a few ways we can “life hack” social media content creation, to make it easier, quicker, and prepped in advance so we can have a breather every now and then!

Tip One: Get The Right Equipment

Sounds expensive right? And it can be. The pros have thousands of pounds worth of equipment they’ve invested in over their careers, which is what makes them the pros. But if you’re like us, you don’t have the budget for that. And that’s OK. Thankfully, there are some cheap solutions to this now that can give you the quality effect without the cost!

Firstly, the key things you’ll need for shooting social media content:

A phone with a high-quality camera. Most smartphones these days have such incredible cameras you probably won’t need more than this.
A tripod where you can hold your phone. This stabilises the phone (increases the quality), keeps it in the same spot (which you’ll need if you’re shooting things like TikTok transitions) and leaves you hands-free to run around sorting out everything else!
A ring light or two. This will make your content far better quality and counteract any weird-coloured lighting. Normally, these come with a tripod attached and can be found on Amazon for really cheap. They’re also super fun to use and make you feel like Molly-Mae for the day.

Tip Two: Plan, Plan Plan!

This one comes in stages, as there’s a few things you’ll need to consider:

What are you hoping to achieve? What’s the messaging behind the content you’re creating and how does this fit with your brand?
What are you aiming for? Do you have examples from content creators that inspire you that you can use as reference points? Put this all together and have this on hand when you’re shooting so you know what you’re hoping to achieve.
Where do you want to shoot this content and why? Is there anything you need to order in advance to make the backdrop for your shoot exactly how you want it? If it’s a public space, are you allowed to shoot there?

There are so many things to consider, but the more detail you put into the planning stage the easier it will be. If you’ve planned properly you can get up to a couple of months of content created and ready to use within a few hours.

Tip Three: Keep It High Quality

Finally, I’m sure you’ll agree that it’s not very nice looking at grainy, low-resolution imagery or video. So make sure anything you’re shooting is as high-resolution as possible (ideally 4k, but 1080p is good too). You can change the camera setting on your phone, if that’s what you’re using, to make sure you’re using the maximum resolution. Do this on iPhone by:

Open settings
Scroll down to Camera
Under “Record Video” you can change the quality settings. Set this to 4k.

Plus, remember, that different platforms have different aspect ratios. For reels and TikTok, you’ll want portrait. Whereas, If you’re shooting for YouTube or Facebook, landscape is best.

Now get creative! Think outside the box, plan some weird and wonderful content ideas, and set to shooting them using the social media tips above. We can’t wait to see your marvellous creations!

We hope you found our blog post helpful in learning how to shoot social media content! Of course, for even tips, be sure to follow us on Instagram and subscribe to our newsletter. Lastly, you can also learn more about social media tips on the blog.

Speak soon,

Your ASV family xx

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